Programme Overview This
programme is designed for international learners, looking to gain a
greater insight into the profession of selling, and to quickly acquire
knowledge and effective skills of sales management. The programme will
also be of benefit to future sales people, who wish to improve their
skills through a course of study, with both a theoretical and practical
element. Students of other disciplines can also develop and acquire
selling skills through this course that will aid them in their
particular field. Programme Aims & Objectives On successful completion of this programme students should have acquired the skills to: - Understand
selling through exploration of the history of selling and its
professional nature, the variety and complexity of the sales role and
the people engaged in sales activities
- Understand the uniqueness of selling as an activity and as a distinct form of marketing communication
- Appreciate
the correlation between sales and marketing and how best practice
within industry is to fully integrate these functions
- Identify
the means and opportunity of connecting the learning points of the
syllabus with their personal work environment and the macro environment
in which they operate
- Assess the ability of students to apply the principles learned during this programme in a simulated environment
- Use a range business communications skills to survive and thrive in the sales industry
- Use English as a foreign language to communicate with clients and function in an international industry
- Utilise business research and IT software to carry out minor research in sales and supply chain management
- Use an optional third language (Spanish or Chinese) for everyday interactions.
Assessment Assessment for
the programme will take the form of traditional end of semester closed
book examination and continuous assessment. The weighting of this
assessment will vary module to module, depending upon the nature of the
subject material and the teaching and learning objectives. Continuous
assessment will be deployed throughout the programme and may include
debate, problem solving exercises, practical projects, case studies,
research based projects, presentations, academic essays and a final
project.
Programme Content
Core Modules
- Marketing Communications
- Sales & Selling
- Management
- Business English Communications Skills
- Sales Industry Project
Electives (Choose 1)
- Economic & Social Aspects of Irish Society
- Spanish
- Beginners Chinese Language & Culture
Entry Requirements Students
must have successfully completed a minimum of two semesters of
undergraduate study in business in their home college or university.
They must also have an upper intermediate standard of English.
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