Programme Overview This programme has been designed to provide the international
learner with a range of practical skills that complement the theoretical
knowledge studies, which allow the student a smooth transition into the
workplace. The syllabus aims to provide students with the knowledge and
language skills necessary to operate effectively and gain employment
within the travel and tourism industry. Strong emphasis is placed on the
acquisition of interpersonal skills necessary to deal effectively with
customers and colleagues through the English language. Programme Aims & Objectives
On successful completion of this programme students have acquired the skills to:
- Evaluate the tourism products in Ireland and the significance of these to the success of the Irish tourism industry
- Describe the history of the development of the tourism industry in Ireland and its contribution to the Irish economy
- Demonstrate an understanding of tourism policy in Ireland and
future initiatives to ensure the sustainability of this important sector
- Explain and interpret the critical developments of Irish heritage in relation to the tourism industry
- Identify the vocabulary of Irish tourism which is essential for describing heritage and cultural tourism products
- Use a range of business communications skills to survive and thrive in the tourism industry
- Use English as a second language to communicate with clients and function in an international industry
- Utilise business research and IT software to carry out minor research in tourism and event planning
- Use an optional third language (Spanish or Chinese) for everyday interactions.
Assessment Assessment for the programme will take the form of
traditional end of semester closed book examination and continuous
assessment. The weighting of this assessment will vary module to module,
depending upon the nature of the subject material and the teaching and
learning objectives. Continuous assessment will be deployed throughout
the programme and may include debate, problem solving exercises,
practical projects, case studies, research based projects,
presentations, academic essays and a final project.
Programme Content
Core Modules
- Tourism Marketing
- Event Planning & Operations
- Sales & Selling
- Business English Communications Skills
- Tourism Industry Project
Electives (Choose 1)
- Economic & Social Aspects of Irish Society
- Spanish
- Beginners Chinese Language & Culture
Entry Requirements Students must have successfully completed a minimum
of two semesters of Undergraduate study in business in their home
college or university. They must also have an upper intermediate
standard of English.
|